FACEBOOK AS A CAMPAIGN PLATFORM IN ARMENIA - PRESIDENTIAL ELECTIONS - 2013

 The aim of the research was:

- to identify the ways of using Facebook social network as a campaign tool by political forcies and parties, political party members and supporters, as well as presidential candidates: to evaluate the volume and content of messages, adressed to the general public through the quantitative analyses of published content

- to detect the Armenian Facebook communitys attitude towards various developments related to the presidential elections, and the presidential elections, in general, through the quantitative and thematic analyses of content, posed on network.